559.271.7900 live-info@pollstar.com

Click for Production Live! 2017 

– A Separate One-Day Event On January 31 at the JW Marriott Los Angeles – 

5:30pm – 7:00pm | Platinum Foyer

Pollstar Live! 2017 Opening Reception

(Sponsored by Nassau Veterans Memorial Coliseum)

The Opening Reception follows the final event of Production Live! on Tuesday, January 31. It is included with each Production Live! 2017 registration and kicks off Pollstar Live! 2017. Pollstar Live! has a two-day run – February 1 through 2.

Pollstar Live! Sessions – Click on Session Title for Recap and Photos!

(Subject to change without notice)

Wednesday, February 1

  • Pollstar Live! 2017 Registration (Sponsored by Golden 1 Center)
  • Poster Contest (Sponsored by Moo TV)
  • Cyber Cafe (Sponsored by Golden 1 Center)
  • Trade Show
  • Career Center (Sponsored by DG Medios)
  • Morning Coffee Service (Sponsored by Spokane Arena)
  • Afternoon Coffee Service (Sponsored by Infinite Energy Center)

8:30am – 9:30am | Olympic 2

PollstarPro Classroom

Do you have a PollstarPro.com subscription and feel you aren’t using it to its fullest? Come to this open session where staff experts will present tips and demos on how to get the most out of PollstarPro.com. Bring your questions and we’ll get you the answers!

  • Pollstar Staff

9:30am – 10:45am | Platinum A & B

VIP Experience: No Longer Just A Meet And Greet!

What was once a quick and easy VIP fix has now grown up (or blown up?) into full experiences with hefty price tags. Fans are willing to pay big bucks for a once in a lifetime experience that delivers even the intangible benefits. In both the concert and sports space, expectations are high for priority viewing areas, food and beverage services, cabanas and suites, dinner with the band and exclusive interaction with the artists and athletes.

Along with it – a new and exploding income stream that brings with it questions that are still being answered for promoters, bands and venues. Who should profit? Who provides the staffing? Who oversees the fan experience and the value delivered? What’s fair and what’s not?

We’ve brought together the top pros to cover this hot topic from all angles – get the scoop on what’s working, what’s hot and what’s to come in delivering the VIP experience to fans they’ll remember for a lifetime.

9:30am – 10:45am | Platinum C

Are Private Dates Even Private Anymore? Today’s Corporate Buying Experience

Corporate and special events are high end experiences for clients and guests.  These deals have very different rules for booking and Artist and Client expectations.  Here from our group of experts on how to close the deal and manage the details of private appearance.

9:30am – 10:45am | Platinum F – H

E-merging Events: Are E-Sports Leagues The Next Big Thing For Arenas?

(Sponsored by IAVM)

Are E-Sports Leagues the next big thing for Arenas? Gamers have come out of their basements and are flocking to these events in record numbers.  Panelists will discuss this new phenomenon and the massive crowds that these events are drawing. Our experts will analyze the numbers, explain the production and broadcast elements and give insight to where E-Sports are headed.

9:30am – 10:45am | Platinum I & J

Better Fan Experiences Through Technology

Ticket brokers have always been part of the concert industry’s fabric. While, for years, the impact of ticket brokers went largely unnoticed by the general public, the advent of the internet and online ticketing has dramatically changed the landscape. Today’s news is inundated with stories of broken-hearted kids and emboldened politicians who are demanding a change in how tickets are sold and acquired.

If technology has allowed the dreaded bots to scoop up thousands of tickets in mere seconds to the biggest shows for ticket brokers, then it has also provided artists with innovative tools and platforms to reduce industrial-level scalping, enhance discovery and improve fan engagement.

This panel will bring together examples of companies and industry representatives working to innovate and create a more positive ticket-buying experience for artists and fans.

11:00am – 12:30pm | Diamond 4 & 5


(Sponsored by Ticketmaster and Tour Design Creative)

2:00pm – 3:15pm | Platinum A & B

Artist Case Study: Cold War Kids

Sustaining and growing a touring career with and without radio support… while still  keeping their identity.

Cold War Kids have just completed a record year on the road and have plans for a great 2017. Come join the band and their entire team for a lively and informative discussion.

2:00pm – 3:15pm | Platinum C

Data Driven Touring & Tour Marketing

An update of last year’s popular panel, we’ll explore the latest analytic tools and direct to fan marketing opportunities available to all managers, agents and promoters on major digital platforms including Apple, Pandora, Spotify, Facebook and YouTube.

2:00pm – 3:15pm | Platinum F – H

How Does My Venue Get That Show?

Secondary market venues can have a hard time competing for the big shows. They have 10 trucks, you have one dock. The tour production weights 100,000 pounds and you can only hang 65,000.  A frank audience driven discussion with the artist managers, agents and touring managers about how to set your building up for getting and retaining A level talent and the need for tours to be willing to set up the dreaded “B” show.

2:00pm – 3:15pm | Platinum I & J

The Latin Explosion: Where Do You Fit In?

The Latin Music Business is exploding and is predominantly featured in many markets. However, there are many more markets & venues that are not promoting these types of shows. Is your market/venue underserved and if so why? Get answers & ideas from those that are having success & some who are making inroads into this lucrative market.

3:30pm – 4:45pm | Platinum A & B

The Hologram Opportunity: Tapping Into Expanded Touring Potential & A New Live Experience

From Tupac to Michael Jackson, some of music’s most important artists have dazzled live audiences as holograms. 2017 will mark the year of the first hologram-based concert tour as late metal icon Ronnie James Dio is brought back to the stage with former bandmates to give fans an unforgettable experience.

This roundtable discussion will explore the expanded touring opportunity created by hologram technology – from dazzling special effect capabilities that put any show over the top to live performances that can be streamed in hologram form to venues around the world. An all-star panel of music’s top touring management, a Hollywood special effects legend and artist agency representation will share insight and predictions into how holograms will change the live music business.

3:30pm – 4:45pm | Platinum C

Women’s Leadership Forum:Swipe Right – How Mentoring Relationships Help Women & Men Get Ahead In The Music Industry

As gender roles shift across all industries, mentor relationships have changed with the times. Hear from modern mentor/mentee “work couples” about how their relationships have had positive impacts on their approach to leadership, fostering respect and mutual career success.

3:30pm – 4:45pm | Platinum I & J

Casino Shows Are No Longer Just For Your Parents

The days of casinos booking the Ink Spots are over! Contemporary artists are now a regular part of casino bookings. The demo is changing and so is the casino booking philosophy. Time for everyone to get on board and realize that casinos are not banks!

Thursday, February 2

  • Pollstar Live! 2017 Registration (Sponsored by Golden 1 Center)
  • Poster Contest (Sponsored by Moo TV)
  • Cyber Cafe (Sponsored Golden 1 Center)
  • Trade Show
  • Career Center (Sponsored DG Medios)
  • Coffee Service (Sponsored by Greensboro Coliseum Complex)

8:30am – 9:30am | Olympic 2

PollstarPro Classroom

Do you have a PollstarPro.com subscription and feel you aren’t using it to its fullest? Come to this open session where staff experts will present tips and demos on how to get the most out of PollstarPro.com. Bring your questions and we’ll get you the answers!

  • Pollstar Staff

9:30am – 11:15am | Microsoft Theater

Because this panel will be held at the Microsoft Theater, those attending are requested

to meet at 9:15am in the JW Marriott Lobby near the LA LIVE entrance

Safety & Security In Action: A Hands On Security Field Trip

(Sponsored by Event Safety Alliance)

Join security professionals from L.A. LIVE, and the Community, as they walk you through Microsoft Theater, where you will get an up-close and personal look at the operation, collaboration, and procedures used on their campus and in their venues.

Please note this is an interactive, walking panel taking place inside the Microsoft Theater. Please enter through the main doors of the venue located on Microsoft Square (just outside the JW Marriott near Starbucks).

9:30am – 11:15am | Diamond 8 – 10

Marketing Music Chairs: Work Smarter, Not Harder

Innovative, strategic marketing session that will have everyone in the room moving and meeting with various resource people including some of the tops in social media and marketing, the head of Bandsintown, key promoters, night club managers and featuring GRAMMY nominated, Concord recording artist Sierra Hull. She, her manager and team will be present and will be the focus of marketing, branding and thinking outside of the box for this session. You will not want to miss this one. Dynamic and fast paced. You must be on your  toes!

9:30am – 11:15am | Diamond 1, 2, 3, 6, 7


9:30am – 11:15am | Diamond 1

Fostering A Safer Live Event and Entertainment Industry

Raising the bar on preparedness in the face of ever-evolving threats, the now-global Event Safety Alliance (ESA) has made significant progress in improving safety culture and awareness in the live event space. From developing learning opportunities to making planning guidance actionable and accessible to all, learn what the ESA is doing to address current challenges to the physical, economic, and reputational safety of the live event industry.

11:30am – 12:45pm | Diamond 1

Insurance: Latest Trends in Entertainment Coverage

This roundtable, led by insurance maven Peter Tempkins, will cover your FAQs about navigating risk in the music industry. The roundtable will explore such topics as: security & safety issues, costs of insurance, and how much coverage is needed for an event, who is liable for what and how promoters and artists can protect themselves.

9:30am – 11:15am | Diamond 2

Hacking Sustainability: The Basics Of Event Sustainability. How To Do It And Why Bother?

Everyone is now expecting events to be produced more sustainably. What are the easy things to do that make enviro sense and business sense? What tools and resources are available? What are the leading players in the industry doing to reduce the environmental footprint of their venues, tours and festivals?

11:30am – 12:45pm | Diamond 2

Settlements 101: How To Figure The Numbers

Chuck Randall, tour manager and tour accountant for KORN and Alice in Chains, returns to give you more guidance on how to handle the fine art of getting what you deserve at the end of the night.

9:30am – 11:15am | Diamond 3

#Promoter 101

Over the past year the promoter101 hashtag has gone viral on social media, with the industry observational humor of Dan Steinberg, the weekly podcast was born from that success. A lively mix of industry news, the story’s behind tweets, and interviews with power players of our business. Co-hosted by Luke Pierce, the podcast premiered in late October, already finding a following of thousands of loyal listeners. Pollstar live will host the live podcast recording, giving our attendees the chance to join in.

11:30am – 12:45pm | Diamond 6

U.S. Immigration Woes:

New Fee Changes and Filing Challenges Affecting Touring Artists

With challenges facing foreign-based artists planning to travel and perform in the U.S., session to focus on managing your way through the U.S. petition process. Discussion to include: eligibility of temporary O and P work visa criteria, types of U.S. petitioners/sponsors, cost effective timings, and documentation to satisfy USCIS requirements for future U.S. tour schedules.

11:30am – 12:45pm | Diamond 6

Current Legal Trends In Live Performance

Insurance provisions, radius clauses, indemnification clauses, inclement weather clauses, and breach of contract provisions (just to name a few) are getting lengthier and more complex in every deal. How do you navigate around this language? And when is it time to just “agree to disagree”?

9:30am – 11:15am | Diamond 6

New Overtime Rules & The Effects On The Concert Industry

Federal overtime rules are uncertain and surrounded by misconceptions.  If your organization employs touring professionals, there is potential for large financial sanctions if the rules are misunderstood or ignored.

This roundtable discussion will explore the current and proposed Federal overtime rules, how different companies classify their employees, the financial impact of misclassifying employees and how touring and entertainment industry employers can minimize their risk.

9:30am – 11:15am | Diamond 7

WiFi On The Go: Better, Bigger Bandwidth

Event Producers and Site Managers need Internet now more than ever, but you face immense challenges in Bandwidth, Wi-Fi, Needs Assessment and Deployment Planning.  Naturally, you have questions—or you might not know the right questions for your unique needs.  AJ will lead a “cannot miss” discussion on the world of onsite Wifi and Internet.

9:30am – 11:15am | Diamond 7

Flaregun: Bringing Festival Apps and User Experience to the next level.

You’re at a festival. You’ve lost everyone, again. You’ve sent 10 group texts and can’t find anyone. We’ve all been there.

What if someone came up with an app for that…and finally solved that problem?

Finding friends, family and things is the toughest part of going to most

public events, especially music festivals. The stress of navigating and time

wasted searching robs the patrons, producers and sponsors of the true

value of the event. It’s a pain every festival fan understands. Our patented AR Engine visually connects people to people, places, and things, in real time. We turn any smart device camera into an unparalleled social utility.

It’s GPS for your social life!

11:30am – 12:45pm | Platinum A & B

The International Growth  EDM

EDM is a relatively new acronym that has come to represent the global explosion of Electronic Dance Music.  What started out decades ago in warehouses in Chicago and Detroit in the US, raves in Liverpool, Manchester and London in the UK, and nightclubs in Ibiza, Spain, has now become the preferred genre of music for youth in North America, Latin America, all of Europe, and all of Asia.  With a power packed panel of international promoters, agents, managers and even a superstar DJ, we will discuss and analyze this phenomena, and we will answer the question – Is EDM the new Rock N Roll?

11:30am – 12:45pm | Platinum C

Real-time Fan Engagement At Live Events

Connecting with fans at live events presents an invaluable “surprise and delight” opportunity for live event brands and venues. Emerging technologies using hyperlocal engagement are enabling instant and personalized experiences with fans at a scale never seen before. This panel will feature real world examples from innovative startups transforming the fan experience through mobile commerce, social geofencing, ticketing, and more.

11:30am – 12:45pm | Platinum F – H

Ticketing For A Better Tomorrow

Journalist Dave Brooks will sit down with the heads of the four biggest companies for a frank discussion about the future of ticketing and the challenges that lie ahead in 2017. Instead of focusing on the differences between platforms or company cultures, this panel will address the changing entertainment landscape and examine how the ticketing experience must evolve for the next generation of live music customers. No idea will be too big or small for this interactive industry symposium.

11:30am – 12:45pm | Platinum I & J

Las Vegas Profile: World’s Hottest Market

For decades, Las Vegas has been known for having the best casinos and night clubs in the world, but over the last few years it has seen an increasing emphasis on live music venues. Today, the town once known for its slot machines and cocktails is quickly becoming the nation’s premiere entertainment destination. From festivals to residencies to once-in-a-lifetime shows, it is abundantly clear that live music is the next big thing in Vegas. This panel of experts will discuss this drastic shift, and explain why Vegas is the hottest music market on the planet right now and how it’s only going to get hotter.

1:00pm – 2:30pm | Platinum D & E


2:30pm – 3:00pm | Platinum D & E

2017 Pollstar Honors Award Presentation To Don Law

3:00pm – 5:00pm | Diamond 4 & 5

Agents Live! Closing Reception

Agents from virtually every major booking agency will be available to talk, discuss or just have a little fact time with industry pros. As many as 40 agencies are expected to set-up shop in one hand location Thursday afternoon as the last official function of Pollstar Live! 2017.

Agents Live! boasts three hosted bars – it’s the perfect time, location and reason to attend before heading over to The Novo for the 28th Annual Pollstar Awards!

Agents Live! is sponsored by Bellco Theatre

6:00pm – 7:00pm | Pre-Party

7:00pm – 9:00pm | Awards Show

9:00pm – Post-Party

Presented by AEG LIVE and STAPLES CENTER at THE NOVO by Microsoft | Hosted by JUSTIN WILLMAN

28th Annual Pollstar Awards