Schedule Is Subject To Change

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Tuesday, February 6

Production Live! 2018 Sessions

Production Live! 2018 is a separate one-day event focusing on the issues and remedies of concert and event production. Production Live! is Day 1 of Pollstar Live! 2018.

More information will be available soon.

5:30pm – 7:00pm

Pollstar Live! 2018 Opening Reception

The Opening Reception follows the final event of Production Live! on Tuesday, February 6. It is included with each Production Live! 2018 registration and kicks off Pollstar Live! 2018.

Wednesday, February 7 – Pollstar Live! 2018

  • Pollstar Live! 2018 Registration
  • Poster Contest
  • Trade Show
  • Career Center
  • Coffee Service

9:30am- 9:45am


  •  Irving Azoff, Co-Founder, Oak View Group
  •  Tim Leiweke, CEO, Oak View Group
  •  Ray Waddell, President, Media and Conferences, Oak View Group

9:45am- 10:30am


10:45am- 11:30am

ARMS RACE: Can The Indie Festivals Compete With Global Bookers

When amphitheaters dominated the North America summer concert industry in a post-consolidated landscape, festivals offered a way in for entrepreneurial talent bookers and producers. Today, major promoters drive a global festival business, offering the leverage of booking multiple festivals, have changed the competitive environment and, some would say, distorted the playing field for independent producers. Those in the trenches will analyze failures and successes—and the reasons why—along with the role of a festival in a mature market and the opportunities for adventurous talent buyers with a concept and a checkbook.

  • Michael Berg, Talent Buyer, Silver Wrapper, Inc.
  • Eric Mayers, Manager, Red Light Management
  • Michael Petryshyn, Owner, Riot Fest
  • Jay Sweet, Newport Folk Festival / Newport Jazz Festival
  • Tim Sweetwood, President-Talent Buyer, C3 Presents
  • Jill Wheeler, Promoter, Red Mountain Entertainment

3:45pm – 4:30pm

The Future Of Live Music & Streaming



10:45am- 11:30am


11:45am- 12:30pm

KEYNOTE Q & A: Michael Rapino, Live Nation Entertainment

12:30pm – 1:45pm


1:45pm – 2:30pm


A breakdown of the most successful live engagement of the year.

2:45pm – 3:30pm

#VegasStrong: What’s Next for the Entertainment Capitol of the World?

The catastrophic attack at the Rt. 91 Festival dealt a major blow to Las Vegas, but the most vital entertainment market on earth is still going strong, with new venues, residencies, events and stars all aligning to keep Vegas at the top of its game. Major players and stakeholders in the Vegas live music scene will discuss how the market has reacted in the months since the attack, led by DayGlo Productions/Brooklyn Bowl founder and live business entrepreneur Peter Shapiro.

2:45pm – 3:30pm

SERIOUS ABOUT COMEDY: A Look At The Exploding Live Comedy Business

Driven by unprecedented exposure via television and digital distributors and an expanding lineup of charismatic performers, the live comedy business has never been more robust. Simple, economic production values and low overhead make comedy tours appealing to agents, promoters and venues, as well as the comics themselves, who are touring from all positions on the career arc. Stakeholders in this lucrative sector of the business will discuss the opportunities available and how to maximize the comedy boom from the clubs to arenas, touching on marketing, promotion, routing, scaling, festivals, sponsorships, and where the comedy business goes from here.

2:45pm – 3:30pm

THE NEW HARD TICKET: How Mobile Will Impact Live Entertainment

Mobile ticketing has transitioned from being one alternative to the key to the live event kingdom. Leading technologists and ticketing executives will examine the role of mobile in all aspects of the live music experience, including mobile’s implications on security, experience personalization, content connections, marketing, merchandising, venue operations, and more.

3:45pm – 4:30pm

World, Meet Oyster: Solving The Global Touring Puzzle

The opportunities for artists to develop globally have never been more abundant, as emerging markets around the world join established territories in South America, Western Europe, and the Pacific Rim. Even so, in this age of “Despacito,” world famous DJs, and BTS, there is a chance that political unrest, economic instability, travel restrictions, and dangerous security issues could chill what should be the best of times for international touring career development. The world’s leading global touring minds will break down the complex puzzle of international touring and ways to navigate the myriad security issues, political hurdles, censorship, and effective global touring models in this era of “bans” and controversy.

3:45pm – 4:30pm

The Economics Of Doing Good

The live music business is made up of philanthropic people always eager to lend a hand. But where do good deeds end and bad business decisions begin? Is there a law of diminishing returns in play here? Is the public tapped out? And how do we maximize efficiencies so that benefits actually contribute the bulk of funds raised to those in need? Managers, promoters, agents and venues, as well as the business and vendors that serve them, are forced to make tough decisions on where to throw their support. We’ll dig into that issue and others with the folks making these tough decisions every day.

3:45pm – 4:30pm

Women + The Road

Touring is tough. So are women. Especially these women. This panel will discuss the specific challenges and rewards that women face when hitting the road with in a male-dominated workplace. The world of touring entertainment, while populated with charismatic, hard-working, successful females, remains an environment historically skewed to favor more masculine sensibilities. We hope this is changing, but those who have been in the trenches selling tickets will provide the perspective needed to help the live business continue to evolve.

4:45pm – 5:30pm

BIG DATA: How To Turn Consumer Intel Into Ticket Sales

Today we know more about our consumer than ever before. With a cultural tailwind at our backs, the live business is enjoying a culture that values experience over “stuff.” How do we manage the onslaught of data now at our fingertips? What does that ocean of data tell us about our customer, and how can we tool this intel to maximize both revenue and the fan experience.

4:45pm – 5:30pm

TURN IT UP: Where Does Dance Music Go From Here

4:45pm – 5:30pm

PACKAGING 101: The Art & Science Of Synergistic Touring

Promoters have long attempted to provide value and tap into thematic or musical synergies with multi-act bills designed to capture the elusive “one-plus-one-equals-three” formula. Unfortunately, sometimes the formula goes awry into the dreaded “one-plus-one-equals zero” territory, leaving fans unamused or, even worse, not attending. Agents, promoters and other stakeholders will drill into the art and science of putting together multi-act bills that not only capture the public’s imagination but also work out economically. Topics include budgeting, scaling, booking, promoting, billing and egos.

5:45pm – 6:45pm


One Song at a Time: How to Change the World

In these divisive times of social turmoil, catastrophic events, and senseless tragedies, live music has risen to the forefront as a unifying force of good that can affect cultural change and render aid around the globe. More than an opportunity, some would say it is the responsibility of artists and the music industry to lift spirits and ignite compassion for those impacted by these tragedies and compel us all to greater things. Humanitarian artists and individuals that are serving as agents of positive change will discuss the mindset and tools necessary to impact the world with positivity in this session that aspires to leave us both informed and inspired.

Schedule Is Subject To Change

Thursday, February 8 – Pollstar Live! 2018

  • Pollstar Live! 2018 Registration
  • Poster Contest
  • Trade Show
  • Career Center
  • Coffee Service

9:30am – 10:30am


9:30 – 10:30am

BRANDING & SPONSORSHIPS: When Artists And Brands Work Together

A case study of one of the most successful touring/brand partnerships of the year.

10:45am- 11:30am

FROM MANCHESTER TO RT. 91: What Have We Learned?

Terror landed on the live music world in a terrifying way in 2017 with the horrors of the Ariana Grande concert in Manchester, U.K., and the Rt. 91 Harvest country music festival in Las Vegas. The undeniable fact is, no artist, genre, venue or event is immune to the potential of terror. Where there is a mass gathering, there is the potential for terror exists. The stakes have never been higher, nor has the vigilance, but the industry needs to reassure fans and each other that all efforts are being made to stay one step ahead of those that would do us harm. Pollstar Live! will host the most innovative and forward thinking minds in the safety and security landscape, including Bill Bratton, chairman, Prevent Advisors, former LAPD Chief and NYPD Commissioner; and Mike Downing, VP of Security, Prevent Advisors, former LAPD deputy chief and commanding officer of the Counter-Terrorism & Criminal Intelligence Bureau.

10:45am- 11:30am


The ticket only scratches the surface of opportunities for artists and their team to make the most out of their touring efforts. This panel of business managers, talent buyers, producers and other ancillary stakeholders will drill down on maximizing non-box office revenue streams, including premium, secondary, merch, streaming, sponsorships and other opportunities.

10:45am – 11:30am


On any given night, most artists hit the stage to face an audience of wildly diverse, often passionate, opinions, and strongly-held political stances. Never before in the contemporary history of touring have performers risked so much in voicing their opinions, with a simple on-stage comment capable of triggering a furious response and alienating—even decimating—the fan base. How does the artist navigate this challenging landscape? Artists and professional career minders will discuss these risks and what they are advising their clients in these divisive times.

11:30am – 12:30pm


  • Clubs
  • Secondary
  • Branding / Sponsorships
  • Ticketing
  • Legal
  • Insurance / Risk Management
  • PACs / Theaters
  • Merchandising
  • VIP / Enhanced Experience
  • Label Relations
  • Security
  • Sustainability / Green Touring

12:30pm – 1:45pm


1:45pm – 2:30pm

UNDERGROUND TO MAINSTREAM: What Are Metal And Hip-Hop Doing Right (And Where Does It Go From Here)

Metal and Hip-Hop are two of the most vibrant live genres in the concert business. Of the two genres, Urban music has done a better job of crossing over to mainstream appeal, while hard music has managed to tap into passionate fan loyalty to create successful festivals in a wide array of markets. Experts from both genres will explore how this success has been achieved and what they can teach each other and the business at large.


  • Josh Bernstein, Director of Live Events, Townsquare Media
  • Rich Best, President- Booking, Los Angeles, Live Nation
  • Cory Brennan, President, 5B Artist Management
  • Coolio, Recording Artist
  • Sascha Stone Guttfreund, President, ScoreMore Shows
  • Bex Majors, United Talent Agency

1:45pm – 2:30pm


1:45pm – 2:30pm


Even beyond the security issues that the touring industry must contend with, live music is a risky business faced with scores of things that can go wrong, from cancellations, illness and underperforming ticket sales to production breakdowns, missed opportunities, and the upward spiral of consumer expectations. A group of talent buyers, producers, agents, venue operators and PR professionals will discuss navigating the obstacle course that is live entertainment and what to do when things go wrong.

2:45pm – 3:45pm


3:45pm – 5:45pm


8:00pm – 10:00pm


Schedule Is Subject To Change