Welcome to Pollstar Live! 2024
Few topics garner more interest than the list of who’s going out, when, and where. A panel of talent bookers and sellers will weigh in on how the schedule looks for 2024 and beyond, what are the most savvy booking strategies, and how to maximize each show.
Candid Q&As with Visionaries, Change Agents & Thought Leaders of the Live Entertainment Industry
The live entertainment industry has returned with a vengeance, with each “best ever” followed by another and no signs of slowing down apparent. While anecdotally there are some signs of worry at the small venue level, the blockbuster sector is alive and well, with record-setting tours becoming more commonplace and a wealth of hugely popular artists in the pipeline to continue into 2024 and beyond. A group of influential touring industry professionals will discuss what’s driving this boom, an areas of potential softness, and what potential speed bumps lie ahead.
Young people in the U.S. are more likely to attend live music events (63% millennials) than vote (35.6% for 18-29). Meanwhile national and local elections are often decided by the size of a concert venue. More than ever, presidential elections tend to consume all the cultural air in the metaphorical room, providing artists and live events a unique opportunity to be a positive force. We’ll discuss how promoters and artists are increasing non-partisan voter turnout for this historic election year by tapping into what we do every day - producing shows that bring communities together and positively impact our society at large.
In the same sense that "all politics are local," ground zero for sellout concerts that leave a lasting impression in the marketplace and add value to an artist's career sits squarely on the shoulders of the venue. From landing on the correct date, strategizing an optimal on-sale, marketing locally with valuable in-house data, and executing on day-of-show, the venues play a critical role. Successful bookers and agents covering a diverse range of venues will offer tips on how to maximize shows and earn a permanent spot on routebooks.
For its 2023 fall tour opener at Enmarket Arena in Savannah, Ga., Dave Matthews Band had a simple vision: zero waste. The sustainability team at the venue was up to the challenge, but wanted to show that they could do more than just accomplishing zero waste. They teamed up with the sustainability experts with Green Operations & Advanced Leadership (GOAL) to produce a zero-waste concert and much more. For this special event, the team behind the project will discuss how they got there, including zero single-use plastic in fan areas, local community cleanup efforts, fan donations of more than 500 pounds of plant-based food, and a concert powered by renewable energy with more than 90% of waste produced diverted from landfills. This Case Study with players involved will unpack how they helped pilot GOAL’s Elemental Impact Event series, positively impacting Earth, Air, Fire, and Water.
The past two years have been blessed with blockbuster tours by some of the most popular artists in music history, marked by multi-night runs at arenas and stadiums, staggering grosses and merch sales, and social media frenzy. Driven by passionate fans, tours by such red-hot artists as Taylor Swift, Beyonce, P!NK, Olivia Rodrigo, Harry Styles, and other elite acts are not only blowing up Instagram and venue records, but also capturing the cultural zeitgeist in ways that transcend traditional tours and live events. We’ll examine the cultural drivers behind these generationally popular artists and tours, and how to maximize—and extend—that moment when these artists break the Internet.
ROUNDTABLE: POLLSTAR DATA & REPORTING ROUNDUP
ROUNDTABLE: O, CANADA
ROUNDTABLE: VENUES: CLUBS & THEATERS
ROUNDTABLE: VENUES: ARENAS & STADIUMS
ROUNDTABLE: TICKETING/SECONDARY MARKET
ROUNDTABLE: MARKETING/FAN ENGAGEMENT
ROUNDTABLE: LEGAL/RISK MANAGEMENT